May Content Calendar

May Content Calendar

May offers a wealth of content opportunities—from Get Out the Vote (GOTV) messages for municipal elections to meaningful recognitions of teachers, military service members, and law enforcement. These moments provide powerful ways to connect with your constituents who serve in these vital roles. As the month unfolds, don’t forget the profound importance of Memorial Day—a time to honor and remember the brave military men and women who gave their lives defending our freedoms. Dates vary each year, so be sure to plan and schedule your content in advance!

Month long themes

Military Appreciation Month 

Your May content should be filled with military related content with Memorial Day.  Please scroll down to the specific dates to get content ideas for Armed Forces Day, Military Spouse Appreciation Day and Memorial Day.  You can share a Military Appreciation Month graphic on May 1st.  

Mental Health Awareness Month

Jewish American Heritage Month and Asian American and Pacific Islander Heritage Month

During Jewish American Heritage Month and Asian American and Pacific Islander Heritage Month, elected officials are encouraged to share content that honors these vibrant communities. Thoughtful recognition on social media not only shows appreciation but also strengthens connections with Jewish and Asian constituents. Captions can highlight the positive impact these communities have made in the district—culturally, economically, and civically. Be sure to post separate graphics for each heritage month to give each celebration the distinction it deserves. Group photos from events or visits with community members can also add a meaningful and personal touch.

Week long themes

National Small Business Week (5/4-5-10)

National Small Business Week celebrates the entrepreneurial spirit and hard work of small business owners across the country. Elected officials and candidates can join the celebration by sharing photos of visits to local shops, restaurants, and service providers in their districts. Highlighting these businesses on social media is a great way to recognize their contributions to the community and encourage constituents to shop local and show their support.  Find more info here. 

Public Service Recognition Week (5/4-5/10)

National Public Service Recognition Week is a time to honor the dedicated individuals who serve our country at the federal, state, and local levels. It's the perfect opportunity to spotlight public servants making a difference—whether they’re statewide elected officials, U.S. Representatives, or state legislators in your district. Celebrate their commitment by highlighting their work on social media and thanking them for their service.

*Date(s) changes yearly 

Daily themes

May 1st-National Day of Prayer* 

National Day of Prayer is observed on the first Thursday of May where people are encouraged to turn to God for prayer and meditation.  One caption idea is to summarize the origins of National Day of Prayer.  Another idea is to post pictures of you attending a National Day of Prayer event.

May 3rd-Municipal Election Day*

In Texas, Municipal Election Day is held every two years, giving voters the chance to elect mayors, city council members, college board trustees, and to weigh in on important bond and charter measures.

Political organizations should use social media and email newsletters to encourage voter participation and remind constituents of the importance of making their voices heard at the local level.

May 5th-Cinco de Mayo 

Cinco de Mayo is often misunderstood—it is not Mexico’s Independence Day. Instead, it commemorates Mexico’s victory over the French Empire at the Battle of Puebla on May 5, 1862, under the leadership of General Ignacio Zaragoza.

Content ideas for this day include:

• Sharing vibrant graphics with the festive message “Feliz Cinco de Mayo”

• Posting photos from local Cinco de Mayo celebrations and cultural events in your district

Keep visuals colorful and celebratory while honoring the historical significance of the day.

May 6th-National Teacher’s Appreciation Day* 

National Teacher Appreciation Day is a meaningful opportunity to recognize the educators who shape our future and leave a lasting impact.

Elected officials can use this occasion to highlight legislation they are championing in support of teachers and education.Campaigns and organizations might consider sharing social media graphics featuring classroom imagery and the message: “Happy National Teacher Appreciation Day.”

Be sure to strike a respectful and uplifting tone in all visuals and captions.

May 9th-Military Spouse Appreciation Day*

Military Spouse Appreciation Day is acknowledged the Friday before Mother’s Day to recognize the significant contributions, support, and sacrifices of military spouses.  Share a graphic on social media to acknowledge military spouses who are your constituents.

May 11th-Mother’s Day* 

Mother’s Day is a time to honor the love, strength, and lasting influence of mothers in our lives.

Consider sharing a warm “Happy Mother’s Day” graphic or a personal photo with your mom, along with a heartfelt caption expressing your gratitude and the meaningful impact she’s had on your life. Celebrate the women who shape families, communities, and futures with love and care.

May 15th-Peace Officers Memorial Day 

Peace Officers Memorial Day (which falls under National Police Week) pays tribute to local, state, and federal peace officers who have died or have been disabled.  

If you share a graphic or design a graphic for Peace Officers Memorial Day, please keep the design solemn out of respect.  

May 17th-Armed Forces Day* 

Armed Forces Day, observed on the third Saturday of May, is a time to honor and thank the brave men and women actively serving in the United States Armed Forces.

Elected officials: Whether your constituents are stationed at home or overseas, a public show of appreciation on social media can go a long way in recognizing their service and sacrifice.

Use this day to express gratitude and remind your community of the importance of supporting our active-duty military members.

May 26th-Memorial Day*  

For Memorial Day content, consider these caption ideas:

• Elected officials sharing photos from military remembrance events in your district

• Thoughtful quotes from leaders like Ronald Reagan, paired with a respectful military cemetery graphic (ideally featuring an American flag)

Use a clean, simple font and a solemn color palette to reflect the gravity of the day.

I hope this blog has not only highlighted the key daily, weekly, and month-long observances for May, but also sparked fresh ideas for engaging social media content. By aligning your posts with these meaningful moments, you can make your digital marketing presence more impactful, timely, and relevant. Here’s to a creative and successful month ahead!