Make Every Second Count: How to Nail Your Campaign Introduction

During campaign season, it is common for local candidates to attend GOP club meetings, county party executive committee meetings, and other candidate meet and greets. The event organizers allow local candidates to line up front and make quick intros to the attendees. Time allotment varies from twenty-seconds to two-minutes.

It’s important to keep your campaign intro short and to the point to hold attendees interest and to respect the run of show of political events. Here are details to include in your candidate intro.

Keep it short by following this script:

-Name (speak loud and clear for people to hear you)

-Office seeking (EX: State House 61)

-Describe your District (Which cities, key neighborhoods, or counties does the district cover? EX: HD 61 covers Frisco, Weston, McKinney and Anna, Texas) I recommend describing your district because you can’t assume attendees will know where HD 61 is located!)

-Why are you running? Top 2-3 priorities (EX: reduce taxes)

-Give us your website to learn more (donations, upcoming events, candidate bio, priorities, how to volunteer) and spell it out (example-“for Congress” or “4 Congress”)

Keep your candidate intro short. Event organizers will allow you to speak and will be time keepers.

When your time is up, wrap up your intro expressing thanks. Give the microphone to the next candidate to take your seat or head to your next event. This blog is also relevant for campaign staff or volunteers who are speaking on behalf of local candidates who are unable to attend a political event(s).